Open to senior product + AI strategy roles

Designing the AI tools people actually trust to use.

Hi, I'm Brittany — a Senior Product Designer and AI Experience Strategist based in Brandon, Mississippi. For 17+ years I've been turning complex systems into human-centered products — from Fortune 500 e-commerce and flagship wireless sites to the AI agents, dashboards, and integration strategies helping organizations work smarter today.

17+
Years designing
5
Industries shipped
AI
Agent & skill design
Portrait of Brittany Welch
About me

Bringing clarity to ambiguity — from Fortune 500 retail to AI agent frameworks.

I'm a product designer with 17+ years of experience translating complex systems into intuitive, human-centered digital products. Known for bringing clarity to ambiguity — whether redesigning Fortune 500 e-commerce platforms, launching flagship wireless sites, or now designing the AI-powered tools and agent frameworks that help organizations work smarter.

Currently partnering with cross-functional teams at Lextech to develop AI agents, dashboards, and integration strategies that make emerging technology accessible and actionable for real business teams. That includes leading UX for an AI-generated insights dashboard for GSK, designing the internal site for Lextech's AI Practice, and consulting with mid-market clients on agentic AI across Finance, HR, Engineering, and Leadership.

My research approach leans on collaborative facilitation: AI conversations get further when stakeholders feel like partners, not subjects. That mindset — plus a front-end background that keeps my designs grounded in what's actually shippable — is what I bring to every engagement.

What I do

A toolkit shaped by 17 years of shipping — and a year deep in AI.

From e-commerce platforms used by millions to AI agent frameworks for mid-market teams, I bring a full-stack design perspective — research, strategy, UX, and a front-end fluency that keeps designs grounded in what's shippable.

AI Agent & Skill Design

Designing agent profiles, workflow frameworks, and integration roadmaps for organizations adopting AI without disrupting team structure.

UX Research & Strategy

Cross-departmental discovery and facilitation that feels collaborative, not threatening — especially essential when validating AI use cases.

UI Design Systems

Scalable design systems and pattern libraries that ship faster, stay consistent, and grow with your product.

Data & AI-Insights Dashboards

Turning dense datasets — and AI-generated outputs — into clear, decision-ready interfaces decision-makers actually trust.

Rapid Prototyping

From low-fi wireframes to clickable Figma prototypes — moving fast to validate assumptions before code is written.

Design + Code Fluency

Strong HTML/CSS foundation plus working comfort in Cursor / VS Code — smoother handoffs, realistic specs, a designer who speaks engineering.

My toolbox

Figma Sketch Adobe CC Zeplin Cursor / VS Code ChatGPT Claude Gemini Notion Jira / Azure DevOps AI Agent & Skill Design UI / UX Design Design Systems Rapid Prototyping UX Research & Strategy Stakeholder Facilitation Responsive / Adaptive UI iOS & Android Agile / Scrum Front-end (HTML/CSS)
Selected work

A look at what I've shipped.

Detailed case studies are available as a password-protected PDF — happy to share with hiring teams and recruiters on request.

AI · Strategy · Lextech

Designing the AI practice at Lextech

Currently designing AI agents, workflow frameworks, and integration roadmaps for mid-market clients across Finance, HR, Engineering, and Leadership — plus the internal home for Lextech's AI Practice and AI Skills division.

RoleSr. Product Designer & AI Experience Strategist
FocusAgentic AI · Discovery · Adoption
Read case study
AI · Pharma · Lextech

AI-generated insights dashboard for GSK

Led UX design for an AI-generated insights dashboard at GSK — partnering with engineering and data science to surface complex pharmaceutical data in a clear, decision-ready interface for executive and operational stakeholders.

ClientGSK (via Lextech)
FocusAI insights · Data viz · Pharma
Read case study
Telecom · E-commerce C Spire e-commerce work

Eight years of digital at C Spire

UX Developer II at C Spire from 2011–2019 — designing and front-end developing across three full flagship redesigns (consumer, business, careers) and a string of feature launches including telehealth, the Repair Center, and the Techmvmt scholarship program.

RoleUX Developer II
Years2011 – 2019
Read case study
Retail · E-commerce AutoZone e-commerce work

Leading Product Discovery design at AutoZone

Senior UI Designer and team lead for the Product Discovery group at this Fortune 500 e-commerce site. Shipped the Product Finder (still in production), AZ Rewards flows, and contributed to a full relaunch with no reported loss in traffic.

RoleSenior UI Designer
Years2019 – 2021
Read case study
Healthcare · iPadOS Healthcare iPad app design

iPad tools for healthcare field reps

Designed a tailored iPadOS dashboard experience for healthcare field representatives — a fleet of iPads serving as a purpose-built tool that increased rep effectiveness on-site. Required deep contextual research to understand the realities of field work.

RoleLead UX Designer
PlatformiPadOS
Read case study
Get in touch

Let's build something users love.

I'm currently exploring senior product design opportunities. If you're hiring, collaborating, or just want to chat about design — I'd love to hear from you.