Designing experiences people actually use.

Hi, I'm Brittany. I'm a Senior Product Designer based in Brandon, Mississippi, and I've spent over 17 years figuring out how to make digital products that everyone can find joy in using. I've worked in e-commerce, telecom, and healthcare. Most recently, I have been experimenting heavily in AI tools. The approach never changes: find the real problem, solve it, and build something that works for everyone who uses it.

17+
Years designing
5
Industries shipped
AI
Agent & skill design
Portrait of Brittany Welch
About me

Making complicated things make sense, whether it's a Fortune 500 e-commerce site or a brand new AI tool.

I'm a UI/UX designer with over 17 years of experience, and I still get excited about solving problems. What I do is pretty simple to say and a whole lot harder to do: I help teams figure out what their users need, then design the product that gives it to them.

Right now I'm a Senior UI/UX Designer working on an initiative to bring AI into how our clients (and teams) work day to day. When I started this work, there was no playbook to follow, so I helped build one. I'm proud of what we've put together, and I'm still picking up something new just about every week day.

One thing that's always helped me is my front-end background. I started out writing HTML and CSS in tandem with designing in Photoshop when, as an web designer intern back in 2007, that's just what you did. That foundation still shapes how I work. It keeps my designs grounded in what's actually buildable, and it means I can have a real conversation with engineering. Collaboration matters a lot to me and the best work I've done has always come from teams where everyone truly worked together.

Accessibility isn't something I add at the end. It's part of how I design from the start. I design for WCAG 2.1 AA as a baseline and advocate for inclusive design from the first wireframe.

What I do

Skills built up over 17+ years of actually shipping things.

I work across the whole design process, from research and strategy to final UI and the front-end details that make handoffs go smoothly. I've put all of it to work on everything from e-commerce sites used by millions to the AI tools we're building today.

AI Agent & Skill Design

Designing agent profiles, workflow patterns, and rollout plans for teams adopting AI without breaking how they already work.

UX Research & Strategy

Discovery and facilitation that's useful and not just checking boxes. Especially when you're asking people how they feel about AI (or anything else) in their work.

UI Design Systems

Design systems that grow with the product without requiring a full redesign every year.

Data & AI-Insights Dashboards

Turning dense datasets (and AI-generated outputs) into clean, easy-to-read interfaces that people actually want to open.

Accessibility & Inclusive Design

WCAG 2.1 AA as a starting point. Keyboard nav, screen readers, reduced motion, designed in from the beginning, not tacked on at the end.

Design + Code Fluency

Comfortable in HTML/CSS and working in Cursor or Claude Code. Smoother handoffs, realistic specs, and a designer who understands what they're asking dev to build.

My toolbox

Figma Sketch Adobe CC Zeplin Cursor / VS Code ChatGPT Claude Gemini Notion Jira / Azure DevOps AI Agent & Skill Design UI / UX Design Design Systems Rapid Prototyping UX Research & Strategy Stakeholder Facilitation Responsive / Adaptive UI iOS & Android Agile / Scrum Front-end (HTML/CSS)
Selected work

A look at what I've shipped.

A selection of projects across AI, e-commerce, healthcare, and telecom. Click through for the full case study on each.

Internal · AI · Enterprise AI Practice website

An internal initiative promoting AI

I'm currently helping lead the design of my workplace's AI marketplace. That covers the information architecture, content strategy, and UX for the hub that supports our AI agent and AI Skills work, and helps our teams and our clients actually put AI to use in their everyday work. There was no roadmap when we started, so we built one.

RoleSenior UI/UX Designer
FocusInternal AI · IA & UX · Adoption
Read case study
AI · Healthcare · Enterprise AI insights dashboard
Available upon request

AI-generated insights dashboard for an enterprise healthcare client

Led the UX for an AI-generated insights dashboard for a global healthcare brand. I worked closely with engineering and data science to turn complex industry data into a clean, easy-to-read interface that executives and operations teams could actually act on. Dense data doesn't have to be hard to understand, and this project is a good example of that.

RoleSenior UI/UX Designer
FocusAI insights · Data viz · Healthcare
Read case study
Telecom · E-commerce C Spire website

Eight years of digital at C Spire

I spent eight years as a UX Developer II at C Spire, from 2011 to 2019. During that time I designed and built the front-end for three full flagship site redesigns covering consumer, business, and careers, plus a steady stream of feature launches including telehealth, the Repair Center, and the Techmvmt scholarship program. I grew a lot in this role and learned how to move fast without breaking things.

RoleUX Developer II
Years2011 to 2019
Read case study
Retail · E-commerce AutoZone website

Leading Product Discovery design at AutoZone

I was a Senior UI Designer for the Product Discovery group at this Fortune 500 e-commerce site. I shipped the Product Finder, the AZ Rewards flows, and contributed to a full site relaunch that went live with no reported loss in traffic, right in the middle of a global pandemic. It wasn't the easiest environment to work in, but we figured it out and shipped anyway.

RoleSenior UI Designer
Years2019 to 2021
Read case study
Healthcare · iPadOS Healthcare iPad app
Available upon request

iPad tools for healthcare field reps

Designed a custom iPadOS dashboard for healthcare field reps. A fleet of generic iPads turned into a real, purpose-built tool that made reps noticeably more effective on-site. It took a lot of ride-along research to actually get this right, and I'm really proud of how it came together.

RoleLead UX Designer
PlatformiPadOS
Read case study
Healthcare · Web · iOS · Android EasyVax Scheduler

Simplifying vaccine scheduling with progressive disclosure

Contributed to discovery and early design on the first version of EasyVax Scheduler, then took full ownership of the redesign. I restructured a multi-step booking flow to reduce overwhelm and improve completion rates across web, iOS, iPad, and Android. Vaccine scheduling shouldn't be stressful for anyone, and we worked hard to make sure it wasn't.

RoleUX Designer → Lead Designer
PlatformWeb · iOS · iPadOS · Android
Read case study
Fun stuff

Personal projects I built for the love of it.

Side projects I built for myself: a little design, a little code, and a whole lot of fun.

Accessibility · Hardware · Press

Rock Band wheelchair accessibility mod

Back in 2008, I built a $20 mod that made Rock Band's bass drum pedal operable with drumsticks, so players with lower-body disabilities could play the full kit. It got picked up by Engadget and Gizmodo, and the instructions were published so anyone could build their own. Accessibility has always mattered to me, even before I had a name for it.

Year2008
CoverageEngadget · Gizmodo
Game · Tool

Magic: The Gathering Life Counter

A life counter built for MtG games. It tracks life totals, commander damage, and poison counters for up to four players. Designed to stay out of the way and just work at the table.

Open life counter
Utility · Tool

Time Keeper

A simple, distraction-free timer and time-tracking tool. Built because I wanted something minimal that just counts time without getting in the way.

Open time keeper
Get in touch

Let's build something people love to use.

I love talking about design and solving problems. If you want to collaborate, share an idea, or just say hi, please reach out.