Eight years of digital at a regional carrier going national.
I spent eight years as a UX Developer at C Spire, designing and building across the flagship wireless site, the business and careers sites, and a steady run of feature launches that included telehealth, repair, scholarships, and a lot more.
Be the in-house designer and developer for a regional carrier growing toward a national stage. Ship across a wide product surface, from full flagship redesigns to one-off feature launches, and keep up with a company that never stopped moving.
UX Developer II. I designed and built the front-end for responsive, user-centered experiences across consumer, business, and careers properties. Both in the design files and in the code.
Three full flagship site redesigns shipped, 8+ high-visibility feature launches, a coherent design system for a $3M+ scholarship program, and eight years of being the person who could design it and build it.
The challenge
A regional carrier reinventing itself for a national stage, and a new flagship project every year that had to land.
I joined Cellular South in 2011, right as the company was rebranding to C Spire and preparing to be one of the first smaller U.S. carriers entrusted with the iPhone 4S launch. What started as a major rebrand turned into eight years of digital work across nearly every part of the company's web presence. Three flagship redesigns, a steady cadence of feature launches, and the kind of cross-property fluency that only comes from staying somewhere long enough to see your own decisions play out over time. I'm really proud of the body of work we built there.
Because the role was UX Developer and not just designer, I was in the design files and in the front-end code. The experiences I designed were experiences I could, and often did, help ship. That combination shaped how I work to this day. I design knowing what's easy versus expensive to build, and I know how to have honest conversations with engineering because I've been on both sides of that table.
Selected projects
A sampling of the work. Not exhaustive, but it covers the range.
The flagship wireless site
Full redesign and launch. The main cspire.com experience customers used to shop devices, shop plans, and manage their accounts. Built mobile-first as that traffic share kept growing.
Business services site
Full redesign of the B2B property. A different audience, different decision criteria, and a different visual register from the consumer site.
Careers site
Full redesign and launch of the company's recruiting site. A meaningful surface for a tech-forward employer hiring across the Southeast.
Telehealth landing page
Designed the launch landing page for a telehealth app, a collaboration between C Spire and UMMC. Built the page around an infographic narrative about how much time the app saves you.
Techmvmt program pages
Designed and built the family of landing pages for C Spire's Tech Movement. That covered the MVMT conference, the C3 student coding challenge, the Microsoft TEALS program, and over $3M in scholarship initiatives.
Repair Center landing page
For the 2018 launch of certified in-store phone repair. Designed a 3-click free-estimate flow and store-locator experience to introduce customers to the new service.
Competitor comparison tool
Prototyped a multi-step tool that let prospects compare their current carrier's bill against C Spire. It included animated brand-colored hover states and a separate funnel for traffic coming in from email and social.
The day-to-day
Countless smaller surfaces: promotional pages, device-detail tweaks, support flows, internal tooling, brand updates. Eight years of the design-and-ship cadence that keeps a real product moving.
Decisions that mattered
Front-end fluency as a design superpower
The UX Developer title wasn't just a job description. It meant I worked in the design files and in the code, sometimes in the same afternoon. Knowing the technical reality made my designs more realistic, my handoffs cleaner, and my relationship with engineering more honest. That fluency has shaped how I work in every role since, and it's something I genuinely love about my background.
Treating Techmvmt as a coherent system, not a one-off page
The Tech Movement initiative kept growing. Coding challenges, conferences, scholarships, partnerships. Rather than designing each new landing page from scratch, I built a shared visual and structural language for the program so every new piece could slot in right away and feel like it belonged. That system supported over $3M in scholarship initiatives over time.
Different audiences deserve different experiences
Consumer customers shopping for a new phone, business decision-makers evaluating fleet plans, and job applicants evaluating a career move all need something different. Designing each property with its own voice and information hierarchy, while keeping them all recognizable as one brand, was one of the most challenging and rewarding things about this role.
Mobile-first before it was obvious
Through the mid-2010s, mobile traffic at C Spire kept climbing. We made the call to design mobile-first on the flagship site earlier than felt comfortable at the time. That decision aged really well, and it taught me to design for the most constrained context first and scale up from there.
What changed
Specific metrics covered in the full case study Public-facing highlights:
Full flagship site redesigns shipped over 8 years: consumer wireless, business services, and careers. Each one designed and front-end developed in-house.
In scholarship and program initiatives supported by the Techmvmt design system I built, covering MVMT, C3 Coding Challenge, Microsoft TEALS, and more.
High-visibility feature launches shipped, including telehealth, the Repair Center, a competitor comparison tool, the iPhone 4S launch site, and the full Techmvmt program family.
Eight years of being the person who could design it and help build it. That combination made every handoff cleaner and every engineering conversation more productive.
What I'd carry forward
Eight years in one place let me see my own decisions play out over time. I got to watch what worked, fix what didn't, and actually get good at a product surface instead of just familiar with it. That kind of continuity isn't something you can shortcut.
Design and front-end fluency together is a real multiplier. Knowing the medium I was designing for made me a better designer and a better collaborator. I wouldn't trade that foundation for anything, and I carry it into every role I work in.
Consumer customers, business decision-makers, and job applicants all need something different. Designing each property with its own voice while keeping them all recognizable as one brand was some of the trickiest and most rewarding work I did there.
Let's talk.
I love talking about design and hard problems. Drop me a line or connect on LinkedIn. I'd genuinely love to hear from you.